If a URL has incoming external follow links

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The following criteria are possible indicators of page quality for us: Length of content The word count of the content allows primarily negative conclusions to be drawn: a text with only three paragraphs is most likely not particularly profound or helpful. Conversely, a long text does not necessarily have to be good. If a URL has few words (for example less than 300 in total), this can be considered a negative point. Data source: You can get the word count from the Screaming Frog, for example. Internal links A page that is only linked internally from two pages does not seem to be particularly relevant.


If a URL has few incoming internal links (for example, less than three total), this can Special Data be considered a negative point. Data source: You can also get the internal links from Screaming Frog or similar tools. Backlinks External links can also be an indication of the quality of the site. After all, if someone else thought to link to it, the site must have done something right. If a URL has inbound external links, that can be considered a plus. this can be seen as an additional plus point. Data source: You get the URLs with links from tools like LinkResearchTools and similar (important: the export must contain the target URL).




It is worth preparing the data by cleaning up invalidated links and, if necessary, site-wide links. traffic The traffic via search engines or Google is also an indication of the page quality - after all, Google knows best which page is of good enough quality to get visitors. However, a topic can also be very good, but so innovative that no one is actively looking for it and therefore no visitors arrive. There are always counterexamples. If a URL gets a lot of visitors from Google (for example, more than 100 clicks in a year), that can be considered a plus.