The category description

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Usefulness of category descriptions As we mentioned at the beginning, content should provide users with the most important information. Therefore, we should analyze what information our customers are looking for , what is important to them? Common queries from customers looking for various types of products are those that start with the words: what, is it, why, why, when, etc. It's a good idea to place a CTA, i.e. a call to action, at the end of the description. Creating category descriptions – what else to remember? What else is worth remembering when optimizing product pages.

Highquality product photos In addition to the category description, let's also take into account highquality product photos. Blurred photos may cause a user to abandon a purchase. Lack of proper compression will also reduce the loading speed and, consequently, the photo retouching site's position in the Google ranking. Internal linking Internal links will make the user spend more time on your website. Thanks to the links, it is easy to click from to a specific product, to the home page, or to a blog article. The internal link network will also improve the quality of page indexing.



Uniqueness Creating category descriptions does not involve copying them from competitors or the manufacturer's website. Such action will not bring us anything good. Copying descriptions and all other content on your own website is also discouraged. Each subpage should have a unique description. Why is it so important? Duplication will result in a lower position in search results, penalties from Google, and even exclusion of the page from indexing. Copying content does not only mean a drop in Google rankings. Reading the same descriptions as those of our competitors or other subpages of our website will not be encouraging for customers.