Fast response times are rewarded with the affixing

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Facebook introduced a function last year that detects the page manager's ability to respond to comments quickly. of a badge which certifies the high reactivity to messages . It is an emblematic change. Excessive? Maybe, but this raises the bar by which we are measured by users, as has long been the case with reviews and comments . As Paolo Fabrizio says: " your customer is just one click away from the competition " .

For this reason, customer service must rely Email Data on staff capable of using all communication channels. Twitter, Facebook, Telegram require specific skills. Each channel has its own rules. And it's not enough to answer in a few seconds, if I generate further doubt in my interlocutor or bounce it (like in a pinball machine) from one operator to another. This fuels disappointments and misunderstandings that are difficult to overcome. WEBSITE TIP – Dedicate a page of your site to frequently asked questions , or a section of the blog dedicated to guides and tutorials .




They are powerful tools to use to respond in a useful and precise way to the most common needs. And they make the work of your customer service easier. The Social Customer Service manages the conversations Presence on social networks exposes us to the risk of inappropriate or aggressively written comments. In these cases, training is essential to correctly manage dangerous conversations .