Ephemeral Excellence Mastering Temporary Marketing Tactics

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Alaura Weaver. Your employees might be the secret content distribution strategy you need in 2024. Source This will be true for all but a few brand unicorns that have developed their own personalities and grown a following (hi Duolingo ). Content marketing trends - screenshot of a Duolingo TikTok Most brands don’t have the cache to compete with other creators on social media but their employees do. Source Gen Z is a surprising motivator of the personal/professional social media mashup.


Their distrust of brands and new-found love of LinkedIn will reward businesses that connect with them on a personal level. Employee-influencer content will grow on other platforms too. People already post themselves on the job Iceland Phone Number at dental offices car rental companies and restaurants. Content marketing trends -Screenshot of a TikTok from Papa John's employee An employee ambassador post can net millions of views. Source Smart companies will encourage their employees to post these personal-yet-promotional videos and reward them well when they do. One of these posts is a lot more effective than trying to connect with a faceless brand.




How to prepare for this trend Set up a system to reward employees who promote your brand online. Make it easy for them to share your content through employee advocacy platforms. Create a social media guide to help people know what and how to post about your business. 7. We’ll see a return to some content marketing basics Like bell bottoms and Barbie a few foundational content marketing trends will be back with a vengeance in 2024. Tumultuous SERPs and restless audiences have some content marketers re-evaluating what makes content useful approachable and engaging. Content marketing trends - LinkedIn post from Ajdin Perco In 2024 marketers will evaluate their content strategies to make sure they meet the original standards of quality. Source There are three “old school” content strategies that should be on your radar this year Owned media Topic clusters After all the hoopla of the holidays the backside of winter can feel a bit blah. But with the right blog post ideas videos and other creative messaging you can