Tips to Master SEO for Landing

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Pages and Smash Your Goals Your marketing team works hard to craft incredible landing page content with the power to engage your audience and close sales, but none of that effort will matter if no one can find it. Only a thorough understanding of SEO for landing pages can do that. Shannon Hilson Shannon Hilson Rock Content Writer Jan , | min read ✓ Human crafted content Tips to Master SEO for Landing Pages and Smash Your Goals Need content for your business? Find top writers on WriterAccess! Try for free Although pretty much every digital marketer.

understands how important thorough search engine optimization is for blog content and standalone web pages, landing pages tend to fall by the wayside when it comes to SEO. This is because most individual marketing pushes are relatively short-lived, meaning the marketers ICTP Conference 2017 behind them assume it’s unnecessary to optimize any associated landing pages. However, while they’re right in that good SEO means playing the long game — something you likely won’t be doing with your average landing page — there’s one huge mistake the landing page.



SEO naysayers keep making. They frequently fail to differentiate between landing pages meant to generate leads via a one-time promotion with landing pages built around recurring annual or seasonal promotions. So while a landing page (also sometimes called a squeeze page or lead capture page) has the primary purpose of generating leads through a time-sensitive promotion.