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It has been found that companies that blog receive more traffic than companies that don't and they have more indexed pages. Companies with blogs produce an average of more monthly leads than companies that don't blog. Marketers who prioritized blogging received X more ROI than companies that did not in . The statistics are clear and the gains your business could achieve are staggering! Benefits of Blogging for Business Have you heard of the "Pool Guy"? He's pretty well known in the world of Content Marketing for using blogging to save his pool business during the financial crisis of . In a time when people were losing their jobs and homes, his pool installation business actually made money all because he decided to start a business blog answering simple, yet common customer questions. Incredible! The above example perfectly demonstrates why blogging is important. Potential customers are actively seeking out information on the web, and it's an opportunity you're missing out on if you're not occupying that space with your content.

Below, discover main benefits of blogging for business . Provide answers and solutions to photo editing servies leads and customers buyer personas questions must be addressed when blogging for businessEver gone to a website looking for more information only to come up empty? When searchers are looking for information on your company, product, or services and they don't find anything, they are more likely to turn to other companies that answer their questions and doubts. If your competitors have a blog, they are reaping the benefits! It may seem like a huge task to develop an extensive blog, but start slowly and build up your content offerings. Find out what your customers are interested in.



Convert common questions that your sales team gets into your first blog posts. Then, you can easily repurpose blog posts into guides and videos. The more content formats and points of contact you establish with your audience, the more likely they are to find exactly what they're looking for. . Strengthen your authority and reputation The more someone trusts your business, the more likely they are to buy from you. According to Single Grain, of respondents say that a blog adds credibility to a website. Use content to establish a relationship with followers, position yourself as an expert, and demonstrate your abilities.