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The popularity of WhatsApp in Brazil and around the world allows the communication channel to be used beyond informal conversations. The platform is currently one of the main means used by companies that want to have direct contact with the customer. Because WhatsApp is a tool used daily by people, interacting with the brand through the platform is a great solution for them, as the service history is stored on their smartphones and all the information provided by the company can be consulted later, if you consider necessary. For a business, having WhatsApp as a customer communication channel is a way to increase brand loyalty levelsmation on antage. Below, learn 3 ways to offer the best customer service via WhatsApp . Integrate the WhatsApp Business API with your business Before knowing how the WhatsApp Business API will positively impact the customer service provided by your business, you first need to understand that WhatsApp has three versions: traditional, commercial and API.
The traditional one is the one most used by most people who have the social network. To use it, you need to download the app on your smartphone and enter a phone number. This version, however, is more limited in its features and is recommended for informal conversations. WhatsApp Business is specifically aimed at companies. In it, it is possible for businesses to have access to a wide variety of exclusive resources , which help the brand to serve its customers more and better. Finally, the WhatsApp Business API is a version that adds extra functionality to companies' WhatsApp business accounts . To integrate Industry Email List it into a business, it is not necessary to have the application on a smartphone or to use a QR Code. Therefore, one of the great advantages of a company adhering to the WhatsApp Business API is that the function reduces costs that they would have with the other two modalities, such as purchasing devices, energy and internet use. Furthermore, one of the features of this type of account is that the data is stored in the cloud, which allows your company to have a large number of conversations, without the need to delete chats due to lack of space.
By using the official WhatsApp Business API, your brand can resolve connection issues, message queues, instabilities and reduce the risk of bans . This way, you can provide the client or potential client with safe and balanced service, without worrying about factors that may prevent messages from being sent at the desired time. 2. Give quick answers If there's one thing the customer doesn't like, it's waiting and in an increasingly fast-paced world, technology emerges as a protagonist in the performance of fast and practical processes. This is why it is unacceptable for a brand to delay respers share the same goal: to solve it quickly and successfully . To ensure that this happens, it is worth investing in platform automation . When integrated with your business's WhatsApp business account, chatbots can be configured specifically for your needs , which optimizes time and quality of your service. Through robots, your brand can be available to the customer or potential customer at any time of the day, since, through triggers personalized by your company, they are responsible for managing the dialogue with the consumer.
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發表於 2024-3-9 15:30:30